To measure improvements in brand awareness and loyalty ... underestimate what it means to grow their organic following and engagement on social. “Choosing to follow a brand means they're ...

This is where understanding engagement levels is invaluable. So how to measure engagement levels? Here are three ways: Clicks and installs Engagement levels for advertising campaigns are primarily ...

TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ...

However, the main issue is the need to accurately measure the effects of brand experience in order to expand the framework of measuring ROI in a more holistic way. And as brands emerge from the tumult ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

The lost productivity fear has driven organizations to measure engagement at record rates, making it an almost billion dollar industry in 2024. But do these measures actually make a difference?

Securing campaign longevity through sustained partnerships can strengthen brand alignment and keep your messaging consistent. To measure success, track engagement metrics closely. These will help ...

Content engagement may be a popular measure, but it is not always useful ... said Marty Kane, head of brand strategy and engagement planning at Novartis, adding that the industry is still ...