If the last few years have taught us anything in advertising, it’s that bold simplicity cuts through. That’s exactly the bet McDonald’s and Leo Burnett in the UK are making with its new instalment of ...

McDonald's is launching a Minecraft meal as part of a promotional campaign for the movie. It includes a new spicy sauce and ...

Speaking about the Happy Meal change, Ben Fox, the chief marketing officer for McDonald’s UK & Ireland told Metro: ‘Our ...