Where’s the beef? Just ask Ronald McDonald as the world’s largest fast-food chain plans to roll out its biggest, “most satiating” hamburger ever. The Big Arch—a whopping 14 ounces and 1,025 ...

In a bold move to keep its menu fresh and exciting, McDonald’s has announced the testing of a new burger named the ‘Big Arch.’ This new contender aims to rival the iconic Big Mac.

Not that it had not faced its share of challenges, however. In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime ...

In 1991, McDonald's released a low-fat burger called the McLean Deluxe. Commercial: Introducing McLean Deluxe, made with a 91%-fat-free beef patty. Narrator: Ninety-one percent fat free.

According to Selvaggio, the Arch Deluxe was "supposed to be the first entry into a better burger — premium burger — experience for McDonald’s.” The burger featured a quarter pound of beef ...

McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout ... food chain's executives predicted that the burger would bring in $1 billion in sales in ...

Some experimental menu items actually end up costing chains millions, like McDonald's Arch Deluxe, a "gourmet" burger that aimed to appeal to a more adult crowd but failed miserably. McDonald's ...

So, on a recent trip to South Korea, I stopped by a McDonald's with a colleague to try the Bulgogi Burger, McSpicy Shanghai Deluxe, 1955 Burger, and Deluxe Shrimp Burger. Produced by Will Wei ...