up 15%. Hasbro shares rose 1.4% to $59.85. Mattel has been turning to media partnerships to offset tepid demand for its toys. Despite the commercial success and acclaim of the Barbie movie ...

Perhaps Mattel was, instead ... You can see (and hear) that in this 1966 commercial, which I assume was created to promote ...

The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a ...

In conjunction with his WWE retirement tour, Mattel will release a special "you can't see me" John Cena action figure. Ringside Collectibles is reporting that the new figure is part of the WWE ...

Retailing at $55, the Barbie was listed on Mattel Creations — a platform for collectible items from the toy manufacturer. It is part of the firm’s Barbie Music Series, which is aimed at adult ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El ...

Mattel beat expectations for sales and earnings in the fourth quarter and saw its stock price jump by more than 15% today on the strength of its postive outlook for 2025. But executives ...

Feb. 5 (UPI) --The cost might rise for Barbie dolls, Hot Wheels cars and other Mattel products due to the Trump administration's handling of tariffs on goods produced in China, Mexico and Canada.