Today`s marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined `vanity ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Jaywing has unveiled its latest innovation, designed to 'revolutionise' how brands compare, measure and optimise digital ...

The smaller budgets and tactical pull-through seen in the MM+M/Swoop Healthcare Marketers Trend Report reflect marketers' greater focus on achieving optimization, rather than sheer scale.

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

For instance, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...