Media Update3d
Here's a Marketing Secret: Outcomes Are In
Today`s marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined `vanity ...
It’s Time For Marketers And Agencies To Think Like CFOs
For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...
Business of Apps2d
Advertising across platform play: Target players with precision messaging and segmentation
In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...
Marketing Week3d
The problem with how B2B marketers use their budget
Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...