It’s Time For Marketers And Agencies To Think Like CFOs
For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...
Kellogg School of Management28 天
Consumers’ Reactions to AI in Advertising: Creative versus Analytic AI Applications ...
Citations: Lee, Dongchan, Jacob Teeny. 2025. Consumers’ Reactions to AI in Advertising: Creative versus Analytic AI Applications Affect Brand Attitudes.