How animation and marketing work together. When we think of animation used in a marketing context, probably television advertisements of cereal brands and video games spring to mind.

UPDATED: Day 2 of Disney’s second wave of layoffs has involved staff reduction in first-run syndication, unscripted/alternative as well as marketing and communications. Disney TV Animation ...

If the marketing team is consistently reporting on impressions, likes, clicks or followers—but can’t connect those metrics to qualified leads, pipeline or revenue—this is a clear warning sign.

Create A Marketing Dream Team To Brand Your Product. If you get marketing right, you can drive sales, increase brand recognition, and establish a foundation of enduring success; get it wrong and ...

Businesses are having to rethink their marketing team structures and sizes. Many are trimming down their full-time staff, and sadly, marketing departments are often hit the hardest.

LAIKA, the studio behind animated films such as Coraline, ParaNorman, The Boxtrolls, Kubo and the Two Strings and Missing Link, has partnered with Portland Community College to foster diversity ...

Juggling a B2B marketing team from a leadership perspective is no easy feat. From implementing the best strategy for your team to creating an ideal environment for growth, it can be a tricky balance.