Skincare brand The Ordinary went viral over the weekend by selling "ordinarily priced eggs" in collaboration with MSCHF.

The marketing stunt has been met with praise and criticism from people supporting the reasonably priced goods, and vegans ...

Canary Capital’s PENGU ETF filing has raised skepticism as critics debate whether it is a legitimate financial product or ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Jack Quaid just can't seem to catch a break as his latest marketing stunt for the upcoming action movie Novocaine leaves him ...

The stunt wasn’t just a marketing ploy—it was an extension of Duolingo’s unique voice and storytelling approach. In a post on X, Duolingo captured the moment perfectly: “Faking my death ...

“We’ve received everything from props to threats, with DMs, comments, and even a Reddit thread dedicated to debating the stunt,” Noa and Mateo said. “But love it or hate it, people are talking, and ...

We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in ... The high-octane action appeared as part of an ambitious, six-spot ad stunt ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...