But, it's not a good idea to send off a complete business plan without some introductory discussions or meetings first. In order to determine if someone might even be interested in looking at your ...

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs ... or results from test marketing that have been conducted ...

Just as with the overall business plan, the executive summary should be clearly written and persuasive ... This will help you shape your products, services and marketing to fit what your customers ...

One of the most critical components of a business plan is the executive summary. This section provides ... and preparedness ...