Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot ...

The digital marketing industry is already focused on ... The enhanced analytics that AI provides will help marketers more efficiently plan and execute campaigns in three main areas: segmentation ...

But as the film based on the hit Broadway musical premieres on Peacock this weekend, NBCUniversal’s marketing team has organized a corporate-wide campaign to make sure this “Wicked” window ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...