Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...

Collierville leaders met last week to discuss $3.8 million in capital projects despite Town Administrator Molly ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

Define effectiveness: Marketing effectiveness has become a culture ... with the omnichannel plan considered as an after-thought. Where to start: Keep the brand plan in sight.

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

Chief financial officer (CFO) plans to increase 2025 budgets for the sales, information technology and marketing functions indicate a continued push to fuel growth, according to Gartner. “For the ...

The University of Hawaii at Hilo released a comprehensive plan earlier this month to halt years of declining enrollment.

Salsarita’s Fresh Mexican Grill, a popular and innovative Mexican restaurant chain known for its variety of tasty Mexican ...