the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...

Think of a marketing strategy ... Element How it influences ‘product’ How it influences ‘price’ How it influences ‘place’ How it influence ‘promotion’ Product If the product ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...