To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

Whether an invention or an innovation, a successful product starts with a good design that meets the needs and wants of customers. When designing a product, a business will usually consider three ...

When developing a new product, the business needs to think about the design, the price, the expected sales and the cost of development and production. Businesses need to change its products to ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

Begin with a short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Describe any ...

Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation ...

Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025 ...