Warc1 年
A step-by-step guide to calibrating marketing mix models with experiments
Marketing Mix Modeling (MMM), a decades-old technique ... To minimize human bias and ensure accuracy, reliability and validity of MMM, calibration plays a vital role. Calibration is the process of ...
The Financial Express on MSN4 个月
Publicis Media India launches Markriti: A new tool for Marketing Mix Modeling
Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM ... a low-code workflow that ...