the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...

Place is concerned with how goods and services reach customers. This includes how customers access products, and which methods of transport will be involved in moving them. How this is done will ...

Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...