Place is concerned with how goods and services reach customers. This includes how customers access products, and which methods of transport will be involved in moving them. How this is done will ...

the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...

Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ... efficient to have such a wealth of insight in one place. We ...

Mobile is quickly earning its place in the integrated marketing mix of brand marketers of all sizes. In fact, total United States mobile and social media revenue including consumer and business access ...