Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. An important component of ...

These may be people who would not usually buy the product, or to tempt those that usually buy a competitor’s product to switch. Price reductions are also used to sell old stock to make way for ...

To do this a business must find out what their customers’ needs are. The marketing mix - OCR Together the different elements of the marketing mix can be used to create the image that a business ...

Google has made its marketing mix model (MMM) platform Meridian freely ... channels in today's complex consumer journey, where people often simultaneously stream, scroll, search and shop.