Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. An important component of ...

Level of income: if people are generally earning more money, demand for most products will tend to increase. This is particularly true for major purchases such as houses, cars and foreign holidays.

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...