KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

This KPI will at least give you an indication of whether this half ... down and assigned to different groups within an organization. Let's say that we have two marketing/sales groups: one focused on ...

At the e4m Performance Marketing Conference 2025, industry experts explored the critical components of MarTech ...

DoubleVerify (DV) announced that it has entered into an agreement to acquire Rockerbox.. Rockerbox’s unified marketing measurement platform ...

As an affiliate manager, vigilance is key. Here are critical warning signs that may indicate fraudulent activities in your ...

Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of ...