KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

This KPI will at least give you an indication of whether this half of the revenue equation ... at this level we can begin to see how KPIs might be broken down and assigned to different groups within ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

At the e4m Performance Marketing Conference 2025, industry experts explored the critical components of MarTech ...

The Stella Artois owner sees its marketing spend working “much harder” after deciding to focus investment on its “megabrands”.

As an affiliate manager, vigilance is key. Here are critical warning signs that may indicate fraudulent activities in your ...

Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of ...