Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

Below are examples of approved marketing campaigns that successfully incorporate the UAB brand. Every marketing campaign should have a launch and end date and be submitted for marketing approval prior ...

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

Augmented Reality (AR) and Virtual Reality (VR) are game-changers in experiential marketing. They allow brands to create immersive experiences that are both memorable and engaging. For example ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...