Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Augmented Reality (AR) and Virtual Reality (VR) are game-changers in experiential marketing. They allow brands to create immersive experiences that are both memorable and engaging. For example ...

When launching marketing campaigns to raise awareness for your campus unit, creative graphics may be developed and used. Graphics should incorporate the university’s color palette and other brand ...