Of the two, specific research is the more expensive. Figure 3.1 provides a sample ... of marketing research is the personal interview. They can be either of these types: A group survey.

Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

SurveyMonkey, providers of a platform for surveys and forms, has updated its market research solutions to help conduct more advanced research with greater speed, flexibility, and customization. The ...