“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced ...

College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...

Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

With the 2025 tournament on the horizon, here's everything you need to know about its history, schedule, viewing options, key ...

Getting ready to fill out your March Madness bracket? Here are five tips to help you win your NCAA Tournament pool.

College of the Holy Cross The NCAA didn't prioritize selling TV rights for the women's tournament for many years - and only allowed the women's tournament to begin using "March Madness" branding ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...

Instead, March Madness is the "biggest branding stage" in college sports. Amateur players used to have to wait for graduation or to turn pro before (legally) making money from their on-court exploits.