Some players have already added zing to March Madness. Their brand association is adding a glamour quotient to the grand college basketball event. Among other fashionable tieups, the exclusive ...

The "March Madness" branding, which for years was exclusive to the men's tournament, was added to the women's tournament in 2022 as a further indicator of equality. Last January, ESPN and the NCAA ...

bringing the women’s tournament to 68 games like the men’s tournament by adding four play-in games and allowing women to use March Madness as branding for the NCAA Tournament. Calls for unit ...

Syracuse, N.Y. — Jim Boeheim will star in an AT&T commercial with Carmelo and Kiyan Anthony to be aired during March Madness.

social participation in the games. ?There?s a special sense of school pride throughout the country during March Madness,? she said. ?The user generated content created during those weeks should be ...

The "March Madness" branding, which for years was exclusive to the men's tournament, was added to the women's tournament in 2022 as a further indicator of equality. Last January, ESPN and the NCAA ...