The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors ...

SaveHealth explores the potential prescription cost savings that can be achieved by leveraging cash prices and discount cards ...

Agentic artificial intelligence (AI) is transforming workflows, but growing costs are catching businesses off guard.

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

Recent research in this field has focused on how pricing strategies can influence customer decisions, particularly in relation to their patience and awareness of service options. This intersection ...

By WAYNE PORTER NET Association of Realtors There’s a long list of things to consider before putting property on the market this year. But one stands head and shoulders above the rest: It’s the role ...

That’s the problem Apple faced when the time came to devise a pricing strategy for the Apple Watch. The following chart shows that Apple has successfully managed to maintain the average selling ...