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Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.) ...
In the book The Lean Startup ... the questions on their Empathy Map might be the same, but the answers may vary. Which is probably why we see different business models such as FoodPanda, FreshMenu ...
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