Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of ...
Lego isn’t just for kids — team NBC Select has plenty of sets, even at our desks. This Lego Orchid, part of the brand’s ...
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...
LEGO Travel Retail is now featuring two concurrent animations, in partnership with Heinemann Oceania and Lotte Duty Free ...
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Get ready to take home first place as LEGO steps into the world of Mario Kart once again with a new fully brick build Mario ...
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
At its default price of £23, each brick works out to around 8p each, which is classed as a pretty good deal already in the ...
The just-announced Lego Mario Kart – Mario & Standard Kart set will let you build a larger-than-life Mario and his iconic ...
Lego hopes its household brand power can overcome the long arm of Trump's tariffs. "If tariffs would be there and we get to ...
After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an ...
By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.