Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

Lego is cashing in on its adult fan base, targeting those who are willing to pay "big kid" prices. It's doubled the company's ...

BEST TARGET DEAL: Up to 40% off select LEGO sets BEST BEST BUY DEAL: Up to 25% off select Mattel toys like Barbie, Hot Wheels, and more BEST MACY'S DEAL: Up to 40% off Discovery Kids terrariums ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

Your vinyl collection could also be worth as much as £10,000. But did you know that those nostalgic old toys like Barbie, Lego and My Little Pony could also sell for thousands of pounds?

Tim Allen Says 'Brilliant' Toy Story 5 Isn't a Cash-Grab: 'I Don’t Really Believe It’s About the Money' Barbie has done it all, but this classic playset had just enough perks to draw in a big ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

The toys and games digital commerce space was dominated by Mattel’s Barbie in 2023 in light of the release of the live action movie on the doll range. Another toy maker that has made a name for itself ...

Barbie and Lego, owned by Mattel and Lego Group respectively, dominate the toys and games category on Amazon and Walmart, boasting high Paid Share of Voice (PSOV). Mattel and Lego lead the way among ...