Your first view of the Lego House, in the centre of Billund ... Once inside, the central atrium is dominated by a life-size tree over several stories, made of course from Lego.

Decades later, as a thirty-something living in Hallifax, Nova Scotia, McVeigh received a Star Wars LEGO set as ... to the Gingerbread House. Now that you've trimmed your tree ...

Realizing that expectation is reality, companies ranging from Lego to Google have deprioritized cheaper in a battle for better – better quality, convenience, speed, and relevance that translates to ...