And in addition to this constant innovation and the seemingly endless product launches, Korean beauty is typically more affordable when compared to what’s popular in the US, making it more ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

Korean beauty brands have long been on our radar. From glowing-inducing skincare to the industry’s most buzz-worthy ...

It’s a Tuesday night in the early 2010s, and you’re trying your new snail mucin serum after a thorough double cleanse. You ...

Achieving glass-like skin isn’t about using expensive products, it’s about consistent care, hydration, and protection.

Learn about the latest K-beauty trends, including the 10-step skincare routine, sheet masks, and natural ingredients for ...

The best Korean sunscreens surpass their American ... it doesn't indicate the level of protection from the former. Moreover, Korean beauty products are also known for their cutting-edge ...

To her, clinical K-beauty should go beyond copying a multi-step skincare routine, to combine leading Korean skincare technology with the best Western clinical-grade ingredients and treatments.