The growing trend of influencers and celebrities promoting health-related products can be dangerous for both themselves and ...

An entry-level position like SEO specialist can earn $43,475. Some online degree programs use the term internet marketing, while others use digital marketing. Other internet marketing programs ...

A marketing consultant is earning praise online for “firing” a client who disrespected his team during a shoot. In a viral ...

More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands. The most common ...

Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults. The Internet is the top source for gathering information ...

Although antitrust regulators prevailed both times, the battle is likely to continue for several more years as Google tries ...

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Relying only on digital or online marketing may unintentionally exclude certain groups of people without online access. As platforms like Facebook, X, and Instagram took off, social media ...

The Cyberspace Administration of China said the effort will strictly target four categories of misconduct, including staged fake scenarios, the spreading of false information and violations of public ...

The industry body representing the companies even met with NZ diplomats in Geneva to raise its concerns about marketing ...