SLU's international business and marketing Ph.D. program, comprising 54 credits, aims to foster intellectual growth by advancing research skills and knowledge application. Our curriculum blends ...

This module introduces you to the important subject of international business, exploring how and why companies operate internationally. The module examines the international environment Multinational ...

Descriptive marketing research is a form of conclusive research used to de. ... a Master of Arts in international management and a Master of Business Administration in finance.

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Marketing mix: must adapt product, price, place, and promotion to local markets' needs and preferences. EU single market : allows free movement of goods, services, capital, and labour, with no ...