In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...
Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over ... Today's infographic suggests that a global content operating model can reduce ... Want to ...
As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...
In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." In 2011, he was ...
Core course work includes consumer behavior, marketing management, market research, product development, financial concepts and international marketing.
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