Anand, from the online diamond retailer Rare Carat, has shared his top two jewellery cleaning hacks, with an average cost of just 10p per method. Anand outlines two effective ways to clean your ...

The conversation proved to be the eureka moment for Anil, who, two months later, birthed the idea of a design-focussed D2C jewellery brand for Indian men and onboarded Suniel Shetty as a founding ...

Hacks touted on social media include soaking gold jewellery in lemon juice, vinegar and even fizzy drinks. These can be highly acidic, or sugary, and therefore act as an abrasive on many metal and ...

The Indian jewellery market is slow to change, and while younger consumers are open to experimentation, traditional buying patterns remain deeply ingrained.