Yesterday, the breakfast chain unveiled its first new logo in 20 years, and it’s a very happy logo, indeed. Designed by Kansas City’s Studio Tilt, the mark is meant to be read as a smiley face.

Social media users noticed IHOP’s new logo looks very similar to o.b. tampons’, and the feminine product maker said they were “flattered!” On Monday, IHOP announced the news that the ...

On Monday, IHOP debuted a brand-spanking-new minimalist logo that the chain, aka the International House Of Pancakes, says better reflects "the essence of the IHOP experience." It's true that the ...

The brand also introduced a slightly new logo to reflect the change, which some are (hilariously) pointing out looks like an o.b. brand tampon ad. It’s…unfortunate. And also a solid reminder ...

That being said, I like it. Studio Tilt has freed IHOP’s logo from it’s dated blue box, with the blue color now holding court in the slightly tweaked, geometric typography.

IHOP’s new logo –its first update in over 20 years–turned a curmudgeonly old frown into a smile. It’s as if a grizzled, no nonsense diner waitress has warmed up to the entire world of ...

IHOP has changed its logo for the first time in two decades. The company decided the old logo looked too much like a person's frown, BuzzFeed News reports.

IHOP has changed its logo for the first time in two decades. The company decided the old logo looked too much like a person's frown, BuzzFeed News reports. So IHOP came up with a new one that ...

On Monday, IHOP (formerly known as The International House of Pancakes) unveiled, writes Adweek, “a new logo for the emoticon era.” The only significant change in its updated design was the ...

IHOP's marketing chief told BuzzFeed people don't want negative attitudes with their pancakes. So its new logo has that frown turned upside-down into a big, red grin. It's MORNING EDITION.