IHOP made waves with its last name-change announcement in the summer of 2018, when it briefly changed its name to IHOb in celebration of its then-new steakburgers.

Or it could be bolder, like the new IHOP logo. But changing a logo can be a double-edged sword. On one hand, a logo update can be the perfect way to launch a rebranding effort and stay relevant.

IHOP Teases Yet Another Name Change After Last Year's 'IHOb' Stunt The breakfast chain briefly changed its name to "International House of Burgers" last June.

“What could the P be? Find out June 3 #IHOP,” the tweet read. The tweet was accompanied by video showing the IHOb logo slowly flip back to the original IHOP logo.