You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value ... It includes all relevant expenditures, such as research, marketing, and support services and tools.

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important ... is weaker every day and brands have to find their own path to getting consumers ...

Additionally, general administrative costs for ... transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete.