Making Dollars Out of Scents: Inside the Retail Smell Wars
It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...
Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
How Kyndryl’s CMO Built An $8 Billion Brand
Former IBM Americas CMO Maria Bartolome Winans was the second employee of its 2021 managed infrastructure services spinoff, ...
Eric Morley
Less than a decade into his marketing and media career, Eric Morley joined forces with friend and co-founder Jeff Bentley to ...
Bizcommunity on MSN13h
A new era for community and brand experience: Motherland OMNi partners with Kasie FM
Motherland OMNi and Kasie FM have joined forces to create impactful campaigns that deliver real results for your brand and ...
Better-For-You Brand’s Barcoding Advice
Undercover Snacks’ co-founder says don’t underestimate how quickly your company could grow and, as a result, how many more ...
Inc8d
How Babba Rivera Knew She Needed to Create Her Own Hair Care Brand
Another reason Rivera wanted to create her own brand? Hispanic representation, she says, is too often negative: “In Hollywood, it equals being a drug dealer or a maid.” With Ceremonia ...
Asian News International on MSN13d
Why Another Jewelry Brand? The Wite & Gold Story
In a world saturated with jewelry brands, it's a question many might ask: Why start another one? For Santosh Bhatia and Rajini Bhatia, the answer is simple--because the market was missing something ...
Physicists Bend Time Inside a Diamond, Creating a Brand-New Phase of Matter
Physicists at Washington University have forged ahead in the field of quantum mechanics by creating a new phase of matter ...