and for a third time causing rival toy companies to get more creative with their own diecast presentation. ALSO SEE: Is This Guy’s $1-Million Hot Wheels Collection Crazy or Crazy Cool?

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...