A horizontal merger is a merger or business consolidation that occurs between firms that operate in the same industry. The aim is usually to create more efficient economies of scale, exploit cost ...

There are five main types of business mergers: product extension, conglomerate, vertical, horizontal, and market extension mergers. Each type has distinct characteristics, reasons for happening, and ...

Product diversification is a strategy employed by a company, at a business or corporate level, to increase profitability and achieve higher sales volume from new products. In the words of Warren ...