“If the first few ingredients are sugar, honey or syrups, it’s a clue that the cereal is likely to be high in sugar,” Van de Bor says. “Assessing the per 100g column will confirm this.

According to the makers of Shreddies, Brits have fallen out of love with cereal in favour of high-protein breakfasts.

Once the cereal is cold ... combine the oil, honey and sugar on a high heat and bring to the boil. When the contents are bubbling, pour over the dry ingredients and mix with a wooden spoon ...

Lemon honey (also called curd ... I enjoy a spoonful most mornings on top of plain Greek yoghurt with cereal. And it's also nice on toast or scones and Mmmm... the passion-fruit variation is ...