This isn’t Sanrio’s first fight against fakes. Previously, for Hello Kitty's 50th Anniversary, the brand played a similar tune, warning consumers about knockoffs and their impact. This time, the ...

Don't miss: Have you checked out these Hello Kitty themed cable cars yet? To amplify the campaign's reach, Sanrio will collaborate with local content creators in each market. In Singapore ...

The collection features iconic Sanrio characters like Hello Kitty, My Melody, Kuromi and Pompompurin, all in that signature marshmallowy material. Sizes range from large, cuddle-worthy 14-inch ...

Nestled in the bustling region of Tama New Town in Tokyo, Puroland offers an unforgettable experience for fans of Hello Kitty, My Melody, Cinnamoroll, Kuromi, Gudetama, and other beloved Sanrio ...

Can you solve the mystery hidden within? Get to know supercute and friendly faces like Hello Kitty, Kuromi, Cinnamoroll, and more by discovering their likes, questing alongside them, and ...