Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.
The Independent on MSN10 天
Heineken sells more beers as demand for more expensive brands growsThis was partly driven by growth for brands it labels as premium including a 9% jump in volumes of Heineken, with Birra ...
Shares in Dutch brewer Heineken fizzed at the market open on Wednesday, as traders cheered better-than-expected beer sales despite a slight dip in overall turnover. The stock rose by more than 11 ...
Shares in the Dutch brewer, which owns Amstel, Moretti and Desperados, surged after posting a higher yearly profit.
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