Publicity or PR stunts are events planned and designed to draw the public’s attention to, and to give exposure to, a brand or a cause. The Drum explores the latest PR stunts from around the ...

She further added how actors pay to PR agencies to use her name to market songs and said, "So when they want to market a song, they think, 'Let's compare it to Nora Fatehi,' and I don't like that.

Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing. Public relations is at the heart of everything challenger brand ...