Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...
A new programme of films at the Barbican in London aims to showcase how animation can be used to “circumvent our defences” in thinking about war ...
The most brilliant ads tap ... persuasive. Great advertising isn’t about being loud; it’s about being smart. These campaigns prove that simple tweaks, cultural relevance, and creative ...
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The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...
And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool. The description of the video by ...