Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

Meta's plan to use AI to deliver cheaper ads, reported by the Wall Street Journal, boosted the tech giant's stock as shares in ad agencies slumped. Skip to main content Open Mega Menu ...

And many more ads hit the mark on a night when the going rate was more than $5 million for 30 seconds. Those Super Bowl ads and others competed in the USA TODAY Ad Meter contest, presented by Kia.

Creatify’s cofounder and CEO, Yinan Na, says his experience working on Snap Spotlight and Meta video ads taught him that great creative content, when guided by the right algorithms, naturally ...

As I said, people don’t just consume ads passively. They feel them. And if the feeling is off, the brand gets the blame. From a media agency perspective, the temptation is real.

L'Oréal Paris was today awarded as the brand delivering the most creatively effective digital ad as judged by consumers in the 2025 Kantar Digital Creative Effectiveness Awards for APAC. The ...

The co-founders of escape room, competitive socialising and bar chain The Escapologist have been shortlisted for the Creative ...