The most brilliant ads tap ... persuasive. Great advertising isn’t about being loud; it’s about being smart. These campaigns prove that simple tweaks, cultural relevance, and creative ...

A new programme of films at the Barbican in London aims to showcase how animation can be used to “circumvent our defences” in thinking about war ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 8 min 36 sec ago By Tim Nudd - 1 hour 58 min ago By Matthew Van Houten - 4 hours 40 min ago By Adrianne Pasquarelli - 5 ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...

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Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...

Brands can look to tools like Amazon’s AI creative studio to help create personalized, high-quality video ads without spending ... making it a great tool for brands focused on building awareness ...