There is a definitive answer to the color question ... Perhaps surprisingly, 70% of people who posted about the dress initially saw it as gold and white, not its true blue and black, according ...

Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some saw it as blue and black while others saw it as white and gold.

For the record, the dress is definitely black and blue. But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors.

This is not a debate about people seeing different shades of gray: blue and gold are categorically different colors, not even in the same neighborhood on the color wheel. A decade after the dress ...

While one might associate a gold handbag with a formal occasion like a wedding or gala, it is also surprisingly wearable ...

It has been 10 years since a viral dress divided the internet with one simple question, “Is it blue and black or white and gold?” TODAY’s Jenna Bush Hager helps settle the decade-old debate.

and a gold ring. John Nacion//Getty Images Her warm-blonde hair perfectly complemented her golden dress, and for a pop of color, she added on a light pink eyeshadow and a bold raspberry lip.

For the record, the dress is definitely black and blue. But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors.