“It was Black-owned but never Black only.” FUBU had one of its biggest moments in 1997 when LL Cool J appeared in a GAP commercial wearing FUBU. “He changed the game with that one,” Perrin sai ...

In 1997, LL Cool J starred in a GAP commercial where he famously donned a FUBU hat and rapped about the rising clothing brand. Here, the brand founders reminisced on what it was like to witness ...