Hallowell, Roger H., and Abby J. Hansen PHD. "Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral." Harvard Business School Case 800-029, September 1999.

It's the holiday season in Michigan and one of the most festive and beloved places to visit in the state is Frankenmuth. Michigan's Little Bavaria came to life in the middle of the state in the ...